WHAT WE DID

Social Media Advertising, Public Relations and Advocacy

VIEW WEBSITE

https://ambankbizclub.com/bizrace/

PROJECT TURNAROUND

2.5 months

LAUNCH DATE

September 2017 – November 2017

ABOUT THIS PROJECT

We were tasked with creating a positive positioning for AmBank Malaysia and be seen as an innovative bank to promote understanding and awareness of the benefits of joining the AmBank BizRACE via Facebook event campaigns and a press con.

We ran a series of digital marketing campaigns from September 18 – November 15 2017 to garner website visitors for the BizRACE and BizCONF. In all, we received 486 website registrations, averaging at RM 9 per registration.

AmBank was further positioned as a “bank that will help SMEs, especially the mid-tier category to scale-up” in prominent business publications at the launch of the press con.