Today, marketing tech or ‘digital marketing’ as what everyone says right now is all the rage. I dread using the work digital marketing sometimes because the term has become so vague in the industry where everybody just parks it into digital marketing.

Is Digital Marketing all about having a data sheet with no stories? Marketers need to be able to aggregate data and use it to tell stories otherwise it’s useless. If you have doubled-up your content marketing  efforts with producing articles, infographics and how-to videos, it’s now time to build and target specific segments of your market.

Take a step back, and answer this question: How serious are you about conversions? Every brand may have great start to their business. But how can we measure our steps and see meaningful conversions to retain your customers?